Leonard Lee, Deputy Director, Lloyd’s Register Foundation Institute for the Public Understanding of Risk
Leonard Lee is Professor of Marketing at the National University of Singapore (NUS) Business School. He currently serves as the Deputy Director of Lloyd’s Register Foundation Institute for the Public Understanding of Risk at NUS. Before joining NUS in 2014, he was an Associate Professor of Marketing at Columbia Business School where he spent the first eight years of his academic career. Leonard investigates how emotional and cognitive factors influence consumer judgment and decision-making with applications in public policy domains including healthcare and sustainable transportation. Additionally, he is interested in understanding shopping motivations and spending behavior in real-world environments. Leonard is an Associate Editor of the Journal of Consumer Psychology and the Journal of Public Policy and Marketing. He holds a BSc in Computer and Information Sciences from NUS, a MS in Computer Science from Stanford, and a PhD in Management (Marketing) from MIT Sloan.